Privacy Policy

1. Overview

This Privacy Policy explains how MARKETTRACTION ("we", "us") processes personal data on markettraction.eu in line with the EU General Data Protection Regulation (GDPR). We aim to keep data collection to a minimum and to be transparent about every tool we use.

2. Controller

The controller responsible for data processing on this website is MARKETTRACTION. Contact: hello@markettraction.eu.

3. Google Analytics 4 (GA4)

We use Google Analytics 4, a web analytics service provided by Google Ireland Ltd. ("Google"), for audience measurement and to understand how visitors use our website. GA4 helps us improve our content and the user experience.

Opt-in only. GA4 is loaded and starts processing data only after you give explicit consent via our cookie banner. If you do not consent, no GA4 script is loaded and no requests are sent to Google Analytics endpoints from your visit.

Categories of data typically processed by GA4:

• Online identifiers and cookies (e.g. a randomly generated client ID)
• Usage data such as page views, navigation paths, clicks and other interactions
• Truncated IP address (used by Google to derive approximate location and discarded afterwards)
• Device and browser information (e.g. device type, screen size, browser, operating system, language)
• Referrer URL (the website you came from)

Legal basis: Art. 6(1)(a) GDPR (consent) and § 25(1) TTDSG for the storage of and access to information on your device.

Recipients / international transfer: Data may be transmitted to Google servers, including in the United States. Google participates in the EU-U.S. Data Privacy Framework. Standard Contractual Clauses apply where required.

Retention: GA4 data is retained for the period configured in our GA4 property (default: 2 months to 14 months), after which it is automatically deleted by Google.

More information about Google's processing is available in Google's Privacy Policy: https://policies.google.com/privacy.

4. Withdrawing or changing your consent

You can withdraw or change your consent at any time, with effect for the future. To do so, click the link below or use the "Cookie settings" link in the footer of every page. This will reopen the consent banner where you can accept or decline analytics cookies.

Open cookie settings

5. Server log files

When you visit our site, our hosting provider automatically processes technical access data (e.g. IP address, timestamp, requested URL, user agent) to deliver the website and ensure its security. Legal basis: Art. 6(1)(f) GDPR (legitimate interest in operating a secure website). These logs are not merged with analytics data.

6. Contact by email

If you contact us via hello@markettraction.eu, we process the personal data you provide solely to handle your request. Legal basis: Art. 6(1)(b) and (f) GDPR.

7. Your rights

Under the GDPR you have the right to access, rectification, erasure, restriction of processing, data portability and objection. Where processing is based on consent, you may withdraw it at any time. You also have the right to lodge a complaint with a supervisory authority.

To exercise your rights, contact us at hello@markettraction.eu.

8. Changes to this policy

We may update this Privacy Policy to reflect changes to our tools or to legal requirements. The current version is always available on this page.